Tuesday, June 12, 2007

Defining Social Media

I read a very interesting article today regarding the definition of social media. I suppose I should have been clear of the definition before I dedicated this blog to follow it’s changes but who is ever really clear about the definitions related to much of the internet (web 2.0 anyone?). The article I read on the MediaPost Publications’ Online Spin, authored by Joe Marchese gave social media a deffinition that was easy to understand but surprising.

According to his article Wikipedia defines social media as such: describes the online technologies and practices that people use to share opinions, insights, experiences, perspectives and media itself.

Joe Marchese adds to this definition by including non-internet related media such as ‘America’s Funniest Home Videos’. From what I understand of his definition, social media has more to do with the ’social’ part of the phrase than the ‘media’ part. He seems to suggest that simply the ’sharing’ of content, whether it be social networking (MySpace), reference (Wikipedia), news sharing (Digg) or video sharing (YouTube).

ANY TYPE OF MEDIA CAN BE SOCIAL MEDIA — and eventually all media will be social media in the most literal definition. This will have serious implications for media companies and advertisers alike, so it is important that we are not dismissing social media as the user-generated portion of the Internet.

Now I find it interesting that a group of people sitting around a table were able to come up with a definition of social media without asking the rest of us what we thought of it.

..everyone seems to have a very different opinion on what social media means. Once everyone had a dialogue on an agreed definition of the term..

The Internet seems to be good at having someone create a word/term/phrase and then the rest of the world try and define it because somehow the definition go lost ??. Or I suppose it could be that the word evolves with the changes so we are constantly having to redefine it. Whether you agree with the definition or not this is one groups take on it. You can find the full article here.

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