There’s a lot more to search engine marketing than examining the pros and cons of all the hot new Google AdWords services.
True, that’s often the most fun and interesting part, which explains why that’s what you read about if you follow online marketing news and blogs. But just as every trial lawyer has a support team of associates and paralegals burning the midnight oil, every successful SEM campaign must a team of experienced production specialists and coordinators that make it happen.
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